A hospital that never closes, with an image that needed to reach the web.
A leading veterinary hospital in Mataró: open 24 hours, with surgery, ICU, imaging and even a pet taxi service, and hundreds of Google reviews. On social media it already had its own personality: illustrations, dashed lines and bright colours.
A hospital isn't chosen calmly: it is chosen in a hurry and in fear. That changes everything when designing.
Four things to stand out.
- 01
“24-hour emergencies” and the phone number, always
In the header, on the home page and in the footer: someone arriving with an emergency shouldn't have to look for anything.
- 02
Services by need
Emergencies, internal medicine, surgery, imaging, hospitalisation, consultations and vaccination: grouped the way a pet owner thinks of them.
- 03
Trust, with real data
24 hours, 365 days and a Google rating with hundreds of reviews: three figures understood at a glance.
- 04
Catalan first
The website is in Catalan and Spanish, because that is its clients' language.
Serious without being cold.
- 01
One action colour: lime on petrol blue
We dropped the usual emergency red: lime green attracts attention without frightening and stands out from the petrol-blue background.
- 02
Their aesthetic, refined
Dashed lines, paw prints and animal illustrations from their own feed, used sparingly so the website stays serious.
- 03
A differentiating service in view
The pet taxi has its own section: it is what almost no other hospital tells.
How it looks.
Pet taxi: who it is for, how it works and the phone number.
Facilities and figures: 24 hours, 365 days and rating.
Close: immediate care, phone number and how to get there.
Made on our own initiative.
Nobody asked us for this website: we imagined how this business would look with an online presence worthy of its work. Texts and images come from public information and are a starting point; everything can be changed. The illustrations come from their posts, used as a reference, and would be replaced with their originals.
If your business has a good reputation and a website that doesn't show it, that's where we start.
